Bharat SainiLast Updated on August 25, 2023 by Bharat Saini
Video on Demand offers viewers an easy and accessible way to watch content, enabling them to access replays or highlights of live streams that they missed, or content they weren’t satisfied with.
VOD streaming also gives creators more flexibility in terms of scheduling their content releases rather than being restricted by television schedules, making VOD an excellent way to keep audiences engaged with businesses that wish to expand their audiences.
What is the use of video on demand?
Video on Demand allows viewers to watch prerecorded videos anytime and anywhere – making it an excellent solution for businesses aiming to reach a wide audience and monetize their content.
VOD services can be found on various devices including computers, tablets, smartphones and smart TVs. VOD uses broadband internet or cable streaming technology to deliver videos directly to viewer devices; users have control of playback speed, pause/resume the video at any time and restart whenever desired.
Video on demand services like Netflix and Amazon Prime offer subscription models as a popular method for making money through video on demand. Subscription models allow access to their entire library in exchange for monthly fees.
Transactional video on demand (TVOD) is another popular approach. This model involves one-time purchases of individual movies or episodes of television series – making this model especially appealing to small businesses or individuals seeking video content for themselves.
What are the benefits of online video?
Utilising online video for business can be one of the most efficient means of reaching and maintaining an audience. Studies have demonstrated that websites featuring videos draw in more visitors and convert more sales than websites without videos.
Professional internet videos can showcase the personality and team members of your business or product in a way that cannot be replicated with text or static images alone. Furthermore, videos can help increase brand recognition as they can be shared via social media platforms, email newsletters and blog posts.
Video can be an engaging way to connect with customers on mobile devices. A study by Quick Sprout demonstrated that emails containing video generated 2-3x more click-throughs and 50% greater subscriber-to-lead conversion, creating an effective and cost-efficient means to personalize customer interactions while showing your care for each of them. A video can also showcase expertise while inciting action.
What are the disadvantages of video on demand?
Video on demand allows people to watch what they want when they want without being constrained by traditional broadcast schedules, prompting many individuals to switch service providers in an increasing trend known as cord-cutting.
VOD streaming can be found across desktop computers, smartphones, tablets, Roku players, Chromecast players and smart TVs, providing businesses a diverse platform from which they can reach their target audiences. YouTube may not be appropriate as an enterprise solution but instead seek out paid VOD platforms which offer secure enterprise solutions.
Video content has quickly become an essential element of business strategy, helping engage audiences, build community engagement, and generate revenue. Furthermore, thanks to growing bandwidth and encoding technology viewers can now access VOD on any device allowing your business to reach out further than ever.
Difference between OTT and video on demand
OTT and VOD both refer to streaming services; however, there is a distinction between them. While both utilize free transmission networks like the internet to broadcast their content, OTT apps use pre-stored files from servers as opposed to on demand streaming for delivery to end users.
VOD, on the other hand, is a streaming service offering video content purchased, rented or recorded over time as well as live streams and audio broadcasts such as podcasts.
Both OTT and VOD allow viewers to access video content at their own leisure without being subject to TV schedules or advertising. As more people choose cord cutting over traditional cable, OTT/VOD services seem likely to become the future of television; yet the distinctions among them continue to blur, making it hard to determine their future differences. What is certain though, is that both services are revolutionizing how people watch videos.
