Bharat SainiLast Updated on March 27, 2019 by Bharat Saini
In today’s competitive world, where MBAs seem to be a common pursuit for many, it’s essential to ask yourself a critical question: How do I ensure that my MBA is more than just an expensive piece of paper? To make this decision, I chose a path that truly fascinated me – an MBA in Media Management. But why media? The Media & Entertainment (M&E) Industry is the pulse of society, constantly shaping perceptions and delivering content that influences the world in real-time. It’s dynamic, fast-paced, and, yes, even glamorous. But beyond the glitz, what exactly do media management professionals do, and what makes this industry so exciting?
The Diverse World of Media & Entertainment Management
The Media & Entertainment industry is vast, with opportunities ranging from ad sales and strategic planning to creative roles like programming and content strategy. This space isn’t just about selling a product – it’s about selling concepts, stories, and experiences that resonate with audiences. What truly sets media roles apart is their innovative nature. For instance, the famous print ad where coffee beans were infused into the ink was likely the result of a creative ad sales strategy, offering not just a product but a complete sensory experience.
Ad sales professionals in media don’t just push ads—they craft tailored advertising solutions that align with a client’s brand, adding value beyond monetary gain. Similarly, on the creative side, media MBAs manage content programming, ensuring the proper show airs at the right time and keeping the audience engaged amid many entertainment options. The challenge? Staying relevant in an industry that’s constantly evolving.
A Closer Look at Career Paths:
- Ad Sales & Media Planning: Marketing strategies often involve creating immersive advertising experiences. Media planners and salespeople collaborate to craft campaigns that drive engagement through digital or traditional channels.
- Programming & Content Strategy: As a media management professional, you could curate content that keeps viewers hooked or develop fresh, innovative shows. For example, the programming team at a TV channel uses consumer insights to ensure each program matches viewer preferences, driving both viewership and loyalty.
- OTT (Over-the-Top) Platforms: One of the most exciting developments in media today is the rise of OTT platforms like Netflix and Amazon Prime Video. The industry is increasing, and with more than 20 active platforms in India alone, the opportunities for media managers are immense. With an MBA in Media Management, you could help shape the future of this burgeoning sector by contributing to content creation, marketing, or distribution strategies.
The OTT Revolution – Leading the Change
The OTT sector represents the new entertainment frontier, rapidly overtaking traditional media platforms. According to a PwC report, the OTT market in India is expected to reach $5 billion by 2025, driven by increased internet penetration and changing consumer behaviour. With the launch of platforms like Hotstar, Voot, and Zee5, even traditional networks are investing heavily in digital offerings. As an MBA in Media Management, you could be at the forefront of this digital shift, driving business strategies for these platforms, analysing audience data, or creating content to cater to an increasingly demanding digital audience.
Why an MBA in Media Management?
An MBA in Media Management equips you with essential skills to navigate this dynamic field. The curriculum typically covers critical areas such as media planning, digital strategy, content marketing, consumer behaviour, and monetisation strategies. You’ll also dive deep into finance, people management, and business operations, gaining the skills to run a media company or department.
However, the most valuable things are the networking opportunities and industry connections you can develop. As part of my MBA at MICA, I learned from industry veterans who shared real-world strategy cases and insights. These connections are invaluable, especially in an industry that thrives on relationships and innovation.
Building Expertise in the Media Industry
To succeed in Media & Entertainment, having creative skills alone isn’t enough. You need to understand the commercial side—how media companies make money, how ad revenues are maximised, and how digital platforms monetise content. As media consumption patterns evolve, adapting and strategising are key. Platforms like YouTube and Instagram are changing how people engage with content, and media managers need to be agile enough to shift with these trends.
The MBA in Media Management curriculum emphasises data analysis, consumer insights, and digital technologies. These skills are crucial for anyone looking to enter roles such as content strategist, media planner, or OTT platform manager. The ability to interpret data to develop content strategies, predict trends, and make informed decisions sets top-tier media managers apart.
A Focus on Innovation and Problem-Solving
The media industry is often about solving problems in creative ways. Media professionals are finding new ways to engage audiences daily, whether through interactive ads, branded content, or seamless integrations across multiple platforms. For example, media companies increasingly rely on cross-channel marketing, blending TV, digital, and social media to deliver an integrated brand experience. Media management professionals orchestrate these strategies, ensuring every touchpoint is part of a cohesive narrative.
As a media manager, you must blend business acumen with creativity. One of the most rewarding aspects of this field is the constant opportunity to innovate. Whether finding new ways to monetise a digital platform or devising groundbreaking ad solutions for a brand, the possibilities are endless.
Takeaways for Aspiring MBAs in Media Management
For those considering a career in Media Management, here’s some advice:
- Develop a Broad Skill Set: Media management requires strategic thinking, creativity, and a firm grasp of consumer behaviour. Focus on building a diverse skill set that covers content creation, digital marketing, and data analytics.
- Stay Updated on Industry Trends: The media landscape is changing rapidly, particularly with the rise of OTT platforms and digital consumption. Keeping up with industry trends through industry reports and market analyses will give you a competitive edge.
- Leverage Industry Connections: Networking is crucial in this industry. Take advantage of opportunities to connect with media professionals, attend industry events, and seek internships during your MBA.
- Explore Various Career Paths: Don’t limit yourself to one area of media. Explore digital marketing, programming, content strategy, and ad sales options to find your niche.
Conclusion
An MBA in Media Management opens doors to diverse and exciting career opportunities in a world that thrives on content and innovation. Whether you’re drawn to OTT platforms, television programming, or ad sales, the Media & Entertainment industry offers a dynamic environment for professionals looking to shape the future of entertainment. With the right blend of creative skills and business savvy, you could find yourself at the forefront of a media revolution.
Are you interested in shaping the future of media? Start exploring MBA programs that specialise in Media & Entertainment Management today.
