Bharat SainiLast Updated on December 17, 2017 by Bharat Saini
Digital marketing skills are in huge demand and organizations are laying emphasis on digital marketing expertise than ever before. More career choices, increased pay and bigger budgets are just some of the advantages digital marketing aspirants could look forward to.
Key parameters to consider
Many institutes in India are offering digital marketing training to their candidates. But, before joining any of the digital marketing colleges in India, spend time in researching about the top digital marketing training institutes. When selecting the best institute for digital marketing in India, it is crucial to consider various parameters in order to find the school that best meets your needs.
These key parameters are as follows while choosing the digital marketing institute in India:
• Clarify about job placements – Placement is one of the most vital aspects to consider before choosing a digital marketing institute. You should check with the colleges whether they are offering placement opportunities with the leading companies or not. Also check whether the digital marketing college that you are about to finalize is providing practical training as an unpaid or paid intern or not. Remember that practical exposure will improve your job prospects.
• Qualification and expertise of the faculty – Digital trainers must have the ability to develop critical thinking in their candidates, so that they could stand out from the bunch of other marketers. They should also follow a methodical and logical approach during their teaching sessions. They must also be well experienced in the area of digital marketing and help you to develop problem solving aptitude.
• Look at the critical modules – Another key parameter you need to consider while exploring digital marketing courses offered by the colleges in India is the extent of modules covered. The digital marketing program module offered by the best institute for digital marketing in India includes all critical modules like web development, digital advertising, email marketing, Facebook marketing, Google Ad words, lead generation, SEO, mobile marketing and more.
• Are the programs practically oriented? – One of the major parameters of digital marketing is that it’s an applied science, which means that unless you learn and practice it through practical sessions, it is unlikely to be of any value to anybody. So look for this aspect about the college before choosing it.
• Check online presence and Google rating of the institute – Before choosing a digital marketing college in India, check out its presence on social media platforms and its Google rating. What sorts of posts they are making, what is the frequency of posts, whether its social media accounts are active or not, and how many shares and likes are there on their posts? Before selecting the best institute for digital marketing in India, you must test it on all the grounds given above.
Mudra Institute of Communications – Ahmedabad, Learning Catalyst – Mumbai, Delhi School of Internet Marketing – New Delhi and Indian Institute of Mass Communication are some of the top institutes in India offering quality digital marketing training, best resources, world class infrastructure and dedicated faculty to their candidates.
