Bharat SainiLast Updated on August 24, 2023 by Bharat Saini
TikTok allows businesses to engage with its younger audience and increase brand recognition by producing videos inspired by current trends, such as challenges, dances, hashtags or music.
TikTok trends may come and go quickly, yet can have lasting cultural ramifications that require businesses to remain abreast of them. For this reason, businesses must stay up-to-date with TikTok trends for maximum effectiveness.
1. Challenges
Businesses looking to increase their presence on TikTok may produce content centered around current challenges, dances and hashtags in order to boost engagement and views. Catching trends quickly requires quick responses as videos tend to move quickly on TikTok.
Many of these trends can be dangerous and cause physical harm, with one such dangerous trend being “back cracking”, in which someone wilfully twists and pulls on another person’s spine without proper training, potentially leading to long-term damage or paralysis. Another dangerous trend involves taking large doses of anti-allergy pill Benadryl (an antihistamine pill) for hallucinogenic purposes in order to induce hallucinations – leading to at least several deaths among teens involved.
Brands must take great care to choose which challenges they want to join and the extent of their participation, in order to minimize risks from participating. With TikTok content moving rapidly, keeping up can be challenging – jumping on a challenge too early may mean missing the momentum behind a video and being left behind.
2. Dances
TikTok trends often involve dances that are popular among users. Dance can be an enjoyable way to express oneself and often draws its inspiration from hip-hop culture; some of the most common dances on TikTok include breakdancing, popping, and locking which often come accompanied by music or sound effects.
TikTok trends that promote positive behaviors often feature dances. For instance, “You Are Enough” encourages individuals to open up more about their insecurities – an effective way of increasing one’s self-esteem and confidence.
There are also other dances that promote positivity and good vibes, like Taylor Swift’s song “Shake It Off.” This trend encourages people to show off their dance moves and spread joy.
Staying abreast of TikTok trends can help businesses remain relevant with their audience. By participating in recent challenges, dances, and hashtags on TikTok, businesses can increase engagement on the platform – though Horowitz cautions brands to consult their legal teams prior to using any music or audio in videos.
3. Hashtags
While these trends may appear random at times, it is essential to recognize their source: TikTok users’ interests and values are what drive these shifts. While some trends may only last briefly or temporarily capture people who find them relatable.
“Things I Ate But Managed to Survive” carousel post trend of April 2023 found great appeal among audiences for its relatability and humor, which resonated with their brand voice and values. Companies should join trends that are aligned with their voice and values while remaining alert for what other creators may be doing that they could quickly jump on quickly as soon as something popular begins gaining steam.
Hashtags are an integral component of video content on TikTok and can help boost its reach and visibility. Make use of relevant hashtags, such as product or occasion-specific tags; additionally use branded ones so your videos are easily searchable – TikTok’s Creative Center provides an excellent resource for trending hashtags.
4. Vulnerability
Young users on social media platforms like Snapchat are vulnerable to potentially deadly trends, like the “Benadryl Challenge.” Involving teens daring one another to take anti-allergy medicine for hallucinogenic purposes in order to induce hallucinations – an action which may prove fatal – the Benadryl challenge is among them.
An increasing trend among participants involves holding their breath until they pass out, which can result in brain damage and death. Praesidio Safeguarding has taken measures to address this challenge on its platform, working alongside Praesidio to keep harmful challenges off it.
Trends that attract many videos tend to last longer; however, smaller trends with only a few thousand can also become popular and grow into something larger. Discover page trends are an effective way of building community around shared interests or experiences – “If I Could Be Anything…” allows users to express themselves using rhythmic animation and then their audience can guess which character they would want as their life partner!
5. Text overlay
Gen Z has taken notice of one trend that has captured their imagination: the “You Are Enough” prompt, an endearing reminder to show our vulnerabilities and support each other. Videos featuring people singing, dancing and lip-synching the At Last song of the same name have emerged on social media as proof.
TikTok trends capture users’ attention and impact their participation on the app, whether it’s just for a short while such as watertok or editing life like Wes Anderson movies; or they become permanent shifts that change culture altogether. Brands need to understand these trends so they can engage their target audiences organically within this app.
Keyhole’s QuickTrends tool can be an excellent way to quickly assess new trends. The feature lets you track popular sounds, hashtags and topics as well as add competitors and monitor engagement metrics all at the same time. Once you identify a trend that suits your brand’s niche, create video content around that particular trend!
