Google August 2023 Core Update Explained

Google recently rolled out its highly anticipated August 2023 Core Update, sending ripples through the SEO and digital marketing worlds. You’re not alone if you’re wondering how this update might affect your website’s rankings and traffic. Understanding Google’s core updates is critical for staying ahead in the search landscape and maintaining visibility.

This blog will guide you through everything you need about the August 2023 Core Update. We’ll cover what the update entails, how it has impacted websites so far, insights from SEO experts, and actionable steps to ensure your website thrives.

What Are Google Core Updates and Why Do They Matter?

Google’s core updates are significant algorithm changes aimed at improving the quality and relevance of search results. These updates affect how Google evaluates and ranks websites, often causing noticeable changes in search performance.

What sets core updates apart from smaller algorithm tweaks is their broad impact. Instead of targeting specific issues (like page loading speed or spam), core updates involve system-level changes designed to improve the overall logic of rankings.

For website owners, digital marketers, and SEO specialists, this means one thing: adaptability is key. What worked yesterday may not work tomorrow, making it essential to understand the focus of each update.

Overview of the August 2023 Core Update

The August 2023 Core Update rolled out on August 22, 2023, and was completed by September 5, 2023. Like previous core updates, this one aimed to fine-tune Google’s ability to deliver high-quality, reliable search results.

Key Facts About the Update

Dates: The rollout began on August 22 and took around two weeks to complete.
Global Scope: This was a global update, impacting search results in all languages.
Focus: While not explicitly stated by Google; initial observations suggest the update emphasized content quality, authority, and relevance.

Initial Observations

SEO forums and industry chatter highlighted some early trends:

Websites with robust, fresh, and helpful content maintained or improved rankings.
Thin or outdated content appeared to see steeper ranking declines.
Domains with questionable authority experienced traffic losses.

Google reaffirmed its stance on user-first content, reiterating that quality and relevance remain top priorities.

Impact on Websites

The August 2023 Core Update caused the typical ranking volatility we’ve seen with previous updates. Here’s how it affected websites across various niches.

1. Traffic Fluctuations

For many, the update brought significant changes to organic traffic patterns. Some websites experienced a surge in visibility, while others saw frustrating declines. Content-heavy sites like blogs, e-commerce platforms, and educational resources reported the greatest impact.

Tech forums also noted that YMYL (Your Money, Your Life) websites were prominently affected, particularly those in health, finance, and law. This underscores Google’s push to promote trustworthy, authoritative sources for sensitive topics.

2. Focus on Content Quality

This update reinforced Google’s “helpful content system,” which favours content that solves real problems for users. Sites relying on keyword stuffing, recycled material, or clickbait saw rankings plummet.

3. The Authority Factor

Websites with strong E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) set themselves apart. Recognizable brands, industry leaders, and sites with robust backlink profiles held up well.

Insights From SEO Experts

The SEO community has actively analyzed the key trends from the August 2023 Core Update. Here’s what industry experts are saying:

1. A Renewed Focus on Authorship

“With Google prioritizing E-E-A-T principles, establishing individual authors’ credibility is now non-negotiable. Ensure your content is written or reviewed by qualified experts.”

– Marie Haynes, SEO Consultant

2. Thin Pages Are Being Deprecated Faster

“As Google refines what it considers high-quality, thin or duplicate pages are falling behind. Pruning or consolidating low-performing content can protect your domain’s overall health.”

– Lily Ray, SEO Director at Amsive Digital

3. Diverse Backlink Profiles Matter

“It’s not just about quantity anymore. Google is rewarding, diverse, meaningful backlinks over sheer numbers.”

– Barry Schwartz, SEO Expert

4. The Rise of Topical Authority

“Creating deep, topic-specific content improves authority and long-term rankings. Shallow generalizations won’t cut it anymore.”

– Aleyda Solis, SEO Consultant

Actionable Steps to Adapt and Improve

The August 2023 Core Update presents both challenges and opportunities. If you’ve observed ranking drops or traffic volatility, here’s how to adapt:

1. Conduct a Content Audit

Review your website’s content to identify areas that need improvement. Ask yourself:

Is the content original and useful?
Does it provide in-depth information on the topic?
Is it updated regularly?

Eliminate or revamp outdated, low-value pages.

2. Strengthen E-E-A-T

Invest in building trust and authority for your website:

Author Pages: Display credentials and experience for all content writers.
Backlinks: Seek meaningful backlinks from reputable domains.
User Trust: Showcase testimonials, reviews, or certifications prominently.

3. Optimize for “Helpful Content”

Focus on delivering content that directly responds to user queries and needs:

Answer the “why” behind users’ searches.
Incorporate FAQs and long-tail keywords.
Prioritize clarity and readability.

4. Diversify Your Traffic Sources

The update underscores the importance of not relying too heavily on Google for traffic. Build a presence through email marketing, social media, and paid ads to complement organic SEO.

5. Use Analytics Tools

Monitor traffic patterns and keyword performance using tools like Google Search Console, Semrush, and Ahrefs. Identify affected pages and keywords, then adjust your strategy accordingly.

Thriving in a Post-Update World

The August 2023 Core Update reinforces Google’s commitment to user-first content, trustworthy information, and quality. The way forward is clear for SEO professionals, digital marketers, and website owners. By focusing on long-term strategies like E-E-A-T, content depth, and authority, you can adapt to these changes and emerge stronger.

Remember, Google updates aren’t just obstacles to overcome—they’re an opportunity to improve your website for your users.

Want to make sure your site is ready for the next update? Invest in regular audits and full-scale content strategies. You’ll not only recover but thrive in the competitive world of search.